© 2026 by JMR
ABOUT US
PERSONALIZED APPROACH
We are a small, family-run remodeling firm. Our commitment to reliability, integrity, personalized and exceptional results precedes us, making JM Remodeling the trusted choice for bathroom and kitchen remodeling in Upstate New York and beyond.
EXCELLENCE AND PROFESSIONALISM
With unwavering dedication and meticulous attention to detail, we consistently deliver unparalleled craftsmanship and superior service to our clients. 80% of our clients come from referrals. From small renovations to large-scale kitchen and bathroom makeovers, we prioritize excellence in every project we undertake.
Will Barile-Swain (Apprentice), Jacob Morris (Owner), and Becca Morris (Operations Director)
THE TEAM
Owner
Jacob Morris
Jacob Morris is the dedicated owner and lead project manager, spearheading remodeling projects across the Rochester, Geneva, and Syracuse areas. With 15 years of hands-on experience in carpentry, plumbing, electrical, and flooring, Jacob's expertise is highlighted by his tenure managing $1 million remodel projects for a national firm. His passion for craftsmanship and commitment to excellence ensure the successful execution of every project to the client's satisfaction.
Operations Director
Becca Morris
With over two decades of experience in higher education administration, Becca Morris is the Operations Director at JM Remodeling. She adeptly handles project scheduling, bookkeeping, payroll, and marketing initiatives, leveraging her expertise in occupancy management to ensure efficient operations and client satisfaction. Becca's dedication to excellence and innovative solutions drives the success of our projects and business endeavors.
Operations Associate
Shelle Basilio-Murray
Shelle comes to JM with a remarkable ability to connect with clients to identify their needs and find the most cost-effective way to maximize their project. Most clients will work with Shelle while initially identifying their needs!
"Jacob is very knowledgeable and was able to troubleshoot on the spot. Everything was done timely and for the amount quoted. Becca was very responsive whenever we needed to communicate. Definitely a team that takes pride in their work."
SITE CREW
Project Lead
Gustavo "Goose" Sepulveda
Goose brings valuable experience to the site crew team. Prior to joining JM, he was an Electrical Apprentice in North Carolina, as well as a Residential Construction Apprentice. Goose joined JM in May 2024, and quickly was promoted to a Project Lead, leading first phases of our renovation projects, including site preparation and demo.
Project Assistant
Steve Murphy
A Rochester native and professional firefighter, Steve brings his "helper mindset" to every job, and focuses on details. Steve started with JM Remodeling in March 2024.
Project Assistant
Liam Hooker
Apprentice
Will Barile-Swain
A dedicated team member with a growing passion for craftsmanship, Liam brings a strong work ethic and attention to detail to every project he takes on!
A new intern on our team, Will learns from our seasoned team while earning academic credit! Mostly an observer and project helper, Will is eager to learn!